Artisan founder Gary Heginbottom is renowned for his stone fireplace designs, starting his 40-year fireplace career at Pawson’s Stone Quarry, Morley. He led Pawson’s to become the UK market leader on stone fireplace design and distribution…

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Artisan Fireplace Design Ltd is one of a select group of Dimplex Premier Retailers

ARTISAN Fireplace Design’s showroom boasts more than 550 displays in an old silk mill in Brighouse. The company has been heating Yorkshire’s homes for more than 30 years and its showroom, set over three floors, showcases a wide range of electric, gas and solid fuel stoves and fires, plus accessories.

Enhanced support

Artisan Fireplace Design Ltd is one of a select group of Dimplex Premier Retailers, taking advantage of an enhanced support package from Dimplex that includes website, social media and POS. The scheme, which offers priority listing on Dimplex’s website and an individual page for all participating retailers, recognises the showroom support given by retailers.

Sue Malthouse says it is just one of the ways in which the retailers and manufacturer can benefit from mutual support, to benefit both brands. She added “we gave a whole floor dedicated to electric appliances only and this includes 40 Dimplex products on display. We are delighted to display and support the Dimplex brand with most of the range on display, including the large landscape Opti-V PGF20 as an eye-catching entrance feature.”

Of course, the marketing and website support we get as part of the Dimplex Premier Retailer scheme is a benefit to us, but like any good partnership it works well because we offer mutual support.” “We’ve seen the way in which Dimplex activity promotes products across its social media channels and we’ve been able to engage with the on our own Facebook and Twitter pages to our advantage. We regularly promote the products in regional TV campaigns and in quality newspapers and we’ve also put significant invest into the showroom to show off the products to their very best – even designing bespoke fireplaces to house fires.”

“We have a strong relationship with Dimplex and are proud to be Yorkshire’s premier dealer for its fine products. Dimplex has a dedicated after sales team, who are swift to attend to our customers’ needs when it is needed”

Spotting Trends

Part of the success of any retailer, of course, is being able to identify changes in customer demand and then aim to deliver the products needed to meet those changing demands. Sue Malthouse adds that Dimplex’s commitment to new product development, supported by the manufacturer’s own in-house research and development and product design facilities, has been another benefit over the course of many years. She said: “Dimplex is always one step ahead with its new effects, incomparable from others, hence the runaway success of its whole range.”

“We are seeing a trend towards the larger cassette type fires, with more people looking for a real statement fire, and Dimplex offers -some -perfect- -solutions with its Opti-V and Opti-myst cassette models. Of course, the traditional range is consistently popular too.”